ARCHITECTURE AS EXPERIENCE DIMENSION
“Travelling through space to discover its various elements can be transformed into a highly involving visual, tactile and perceptive emotion. A sensorial spatiality open to new design expressions where, from the sensitive, real and tangible world of shapes, signs, light and shadow, we want to express our interest in matter which, in the creative expressions of visual languages, is still a strong medium of thought and creative process”.
Silvio De Ponte | De Ponte Studio Architects
As has been described in the previous sections of the site, De Ponte Studio’s methodology is set up with an interdisciplinary orientation and a contamination of genres and languages. His work in the theatre and in staging, events and advertising launches have provided him with the know-how to transform this into a design process aimed at providing the visitor with a particularly active and engaging experience. This approach identifies Silvio De Ponte as an expert in EXPERIENTIAL MARKETING.
Interactive, Involving, Sensorial, Emotional, Fluidand Functional: this, then, is the language and working method that distinguishes his architectural projects and creations.
Touch, Sight, Hearing, Taste, Light, Matterand Colourare all sensory elements of our body that can be used to generate new perceptions that aim to create new experiences in architectural space.
With this section of our website we want to talk about the approach to a new sustainability, where we can develop the soft qualities of architecture, design and space in general in order to make those who “inhabit” the space live an experience. This new approach is the basis of the concept of EXPERIENTIAL MARKETING with which De Ponte Studio works.
The Customer Experience can therefore be built on the basis of five dimensions: SENSE(experiences linked to sensory perception), FEEL(experiences that arouse feelings and emotions), THINK(experiences that involve cognitive learning processes), ACT(experiences that spur the consumer to act, to adopt certain behaviours and lifestyles), RELATE(experiences arising from social interactions and relationships).
MATTER – LIGHT – COLOUR: Today the opportunity is being created for a global approach to colour space as a complex interplay of light and surfaces that can be constantly adjusted by the infinite possibilities of modulation that light offers.
Lightness, thinness, transparency, opalescence, iridescence and reflectivity, super-strength, plasticity, flexibility, expressiveness, stratification, multi-sensoriality and interactivity, eco-efficiency, are just some of the many values that can be combined to characterise new materials and spaces.
The spaces that De Ponte Studio Architects designs are, therefore, designed so that the sensory perceptions are all stimulated by the physical qualities of the elements they are composed of: a mix of natural and artificial materials, light, sound, touch, water, fragrances, innovative textures and surfaces, matter, new trends. A new sustainability for man, for man.
The focus of the projects is always on all the components that compose the user’s consumption experience, with the aim of creating a positive interaction with the consumer. In this way, an attempt is made to establish a sort of empathy between the company and the customer in order to encourage the consumer’s emotional involvement and perceived differentiation during the consumption process.
Choosing a sensorial exhibition has the purpose of manipulating the form and value of the product, seen first as an object that satisfies a need and then as an object that satisfies a desire.
Satisfaction is therefore not only linked to the properties and material and functional nature of the product or service, to its usefulness, but to a whole set of characteristics of places designed with the logic of experientiality and the context of exchange in which this takes place. It is not just a question of formal and content research, but a search for different languages, for contamination of lifestyles in order to make a product or a corporate image increasingly “attractive“.