Milan _ Italiy
The concept design for UnipolSai brand identity has two fundamental themes: modularity, so that the adaptation of the spaces to the new concept does not involve excessive costs for existing agencies, and the experiential aspect, to fully engage the customer.
The project can be thought as a set of identifiable components of the different areas that, without going to intervene on existing structures, strongly characterize the spaces.
Examples are operational islands, exceeding the idea of offices closed by walls, as well as meeting rooms for the clients, consisting of noise barriers and seating spaces.
The modularity is particularly evident in the wall paneling that integrate vending machines, containers, monitor and graphics.