Mariella Burani Concept Store 01
Cavriago | Reggio Emilia _ Italy
Mariella Burani Fashion Group
The design of the new Mariella Burani brand shops, luxury women’s clothing, is composed of a certain spatial organisation, a series of architectural elements made up of precious materials, boiserie, lights and transparencies that underline and strengthen the brand’s image. Spacious rooms determined by the neutral colours of the walls and floors, embossed decorations on the ceilings and walls and marble mosaics are the decorative elements intended to underline the class of the brandand the lines of the clothes on display. Supporting mirrors, baroque tables and cascading chandeliers custom designed, together with antique leather armchairs and partitions in laminated glass decorated with decorations designed specifically for the brand, are the few elegant furnishing elements that create the image of the showrooms. A setting defined by precise references to the theatre, such as the dressing rooms and the ceiling light cuts that diffuse a grazing light to the walls, treated as backdrops on which the colours and textures of the clothes stand out.