La Perla Boutique La Rinascente
Milan _ Italy
La Perla Spa
The La Perla boutique at the famous La Rinascente shopping mall in Milan, is composed of spaces for exhibition and sales, but the setting and the scenography aim above all to tell the story of the Italian brand through a system of soft, extensive, elastic, luminous surfaces made of Lycra inside the most famous Italian mall.
Material, curves and light to tell the first 30 years of a brand that has changed the concept of underwear, the display gives volume and value to sensual feminine forms. A sinuous wall in white Lycra, backlit, is the passepartout of large evocative photos, the same that are repeated in two showcases behind the mannequins, the display of the other four showcases is set up on giant product photographs.