Milan _ Italiy
For this project, a temporary store has been created that is not only dedicated to the tasting and sale of Lavazza coffee machines, but can also be a place where the public can get to know the “history” of Lavazza coffee and appreciate its quality through the products on offer.
The internal layout has been designed to guide the customer through a unique experience aimed at getting to know the product and the A Modo Mio espresso system. Several areas have been created, divided as follows:
1. Reception inside the Store through large information panels and video installation to guide the consumer through infographics in the choice of the espresso system most in line with his needs.
2. The Sales area has been created through a system of furnishings that enhances the display of the range of machines, both in terms of type and colour, with stations for tasting and selling the product.
3. Lavazza Story Experience, i.e. a station equipped with an Augmented Reality Card Box and multimedia installations where the Lavazza A Modo Mio Videos have been reproduced.
Finally, transparent plex display cases have been created, where the upper part houses the pods and the lower part contains coffee beans, so that the added value of freshly ground coffee can be perceived. The display case shows the characteristics of the pod on display.