Fiat Automotive Paris 2005
Dp&G Design Milano
Paris _ France
FCA Auto Spa
The project in question is an exhibition stand divided into 3 main parts: reception, product exhibition area and new product expo. The reception area is characterized by two semicurved and overlapping architectural elements that intersect each other, dividing the food area from the product display area and offices.
A light and multicoloured architecture, thanks to the light scenes, designed to identify the different moments of the day. A large, backlit, sand-blasted glass plate on which the new models are displayed and connecting with the third display area, the latter designed to show the research and technological developments of the Turin Company.