Fiat Automotive Motorshow 2004 Bologna
Bologna _ Italy
FCA Auto Spa
Stand for the presentation of the new Panda models, but above all which marks the new image of Fiat, a new brand to “love”. Vaguely Pop scenography, with dedicated spaces and oversized polarized graphics and photographs. Colors, graphics and images designed to conquer and engage the public. The cars themselves become part of the set-up, adopt unusually bright colors, become even more attractive. The scenic project aims to strike the visitor not by showing engines and power, but by color and vitality, the message is that of a car that is always young and fun.