Fiat Automotive Ginevra 2005
Dp&G Design Milano
Ginevra _ Switzerland
FCA Auto Spa
An unusual setting for a car show, Fiat tells the story of itself and the best of Italian design.
Italian design is represented both with a historical path, in transparent showcases, and with a current one, with small conversation areas scattered on the display plate.
A winning combination of expression of the best Made in Italy. The whole representation is focused on the desire to highlight the close relationship between the design of the object and the design of the car as an ideal of beauty and technology.