Fiat Automotive Frankfurt 2006
FCA Auto Spa
Presentation of the new model with a very scenographic and spectacular setting. A long and sinuous wall decorated with large colored dots, macroscale of works of art and macro-scripts in relief indicating the logo and model, which embraces the new model exhibited in numerous variations. It starts from the basic Abarth one, showing all the versatility of uses and configurations of the product. The reception area was designed as a large terrace overlooking a lively square full of cars, with an impressive and colorful glance.