Ferrari Saloni Europa
The project concerns the remake of the new brand identity of Ferrari’s stands at the International Motor Shows.
The predominant colours are white and glossy red bound together by the warmth of wood according to an idea of “dynamism” which is the primary idea of the project. The main front of the stand consists of a series of inclined “blades” placed vertically which, viewed from the side, represent the curves and aerodynamic flows of a Ferrari.
These blades have different curvatures, so visitors moving through space always have the feeling that this large wall is moving.
Internally, the “Tailor Made” area is of great importance, where there are very refined materials, colours and coverings in order to personalise and “tailor-made” the Ferrari chosen.