Connessioni | Design Week 2018
Headquarter | Porta Nuova District | Milan _ Italy
De Ponte Studio Architects
After the successes achieved in the Fuorisalone developed from 2009 to 2015, De Ponte Studio presents for 2016 the event “Connessioni | Connections” in collaboration with PRESSO | Porta Nuova.
The Concept is aimed at communicating the logic why today, in design and creative processes, it is necessary to “connect” the multiple aspects that make up a project, from materials to surfaces, from light to objects, to a “contamination” of apparently different genres and phenomena that, instead, create a harmonious and innovative vision of the environment.
The setting is designed so that the visitor’s sensorial perceptions are all stimulated by the physical qualities of the elements that will compose it. A mix of heterogeneous materials, natural and artificial, light, sound, touch, perfumes, textures, fabrics, material, spectacularly displayed in the setting, create unique emotions.
With this event we want to consider the emerging rules governing communication and experiential marketing within the field of architectural design and design that involves, first of all, dealing with human emotions and motivations to choose. This is the heart of the event, the central body of the project, where all the partner companies present dialogue in unison with the setting, creating a unique synergy.