Naming and Logos
Humana Pharma International
The international company Humana Pharma International decided to create a new brand, with a totally new name, new colours and a new logo for the world of food supplements.
The idea was to use a four-leaf clover with an asymmetrical petal and new colours that are elegant, yet signposted and easily visible and memorable. The idea of the name “In Pharma” is to communicate being “in” a new pharmaceutical product that creates well-being.