Fiat Automotive Motorshow 2004 Graphic Design
DP&G Design Milano
Graphics for the Fiat stand at the Bologna Motorshow
The project refers to the graphic reinterpretation of the vintage Fiat logo, where the heart of “I Love NY” has been associated with it in order to communicate the message that Fiat is a brand to be “loved”.
The image is very colourful, as is the entire stand design – again designed by DP&G Design Milano – in fact the graphics are closely linked to the style of the stand. Large blow-ups of famous film personalities have been designed in Andy Warhol style, such as the American actor George Clooney.